• Semi-permanent hair dye.
• DIY friendly, professional quality.
• Vegan, cruelty-free and locally produced in the Netherlands.
• Hydrating + nourishing.
• No harsh chemicals - peroxide, PPD, ammonia.
• Pre-lighten your hair with Attitude Ghosted to achieve the best results.
• Do a patch + strand test before colouring.
• To keep your color as long as possible, use Holyplex hair care.
Proud pays tribute to all of those who fought for their right to love and be loved, and have pride in their identity! This highly pigmented UV shade is a bright bubblegum pink that glows under blacklight. Like most of our colors, Proud turns out most accurately on pre-bleached hair to at least level 9 (light blonde).
Get creative - for a red-toned pink that glows under blacklight, mix Proud with its UV cousin Rebel red!
EAN: 8720726538299
